Custom Plush MOQ Explained: 500 Pieces per Design at Aokuma

Aokuma’s minimum order is 500 pieces per design. Different sizes and colourways count separately, each with its own 500-piece minimum. Check a collection line by line: a total of 500, 1,000 or 5,000 pieces does not establish whether every finished version meets the minimum.

Quantity planning · hypothetical examples

The minimum applies to each design

Different sizes and colourways count separately, each with its own minimum.

500

pieces per design
Aokuma’s standard minimum order quantity

Example 01

2 designs × 250
  • Design A250pieces
  • Design B250pieces

Collection total500 pieces

Below the minimum

Each design has only 250 pieces, below its 500-piece minimum.

Example 02

2 designs × 500
  • Design A500pieces
  • Design B500pieces

Collection total1,000 pieces

Meets quantity threshold

Both designs have 500 pieces. Project feasibility still needs review.

Example 03

6 designs × 500
  • Design A500pieces
  • Design B500pieces
  • Design C500pieces
  • Design D500pieces
  • Design E500pieces
  • Design F500pieces

Collection total3,000 pieces

Meets quantity threshold

All six designs have 500 pieces. Check every finished version separately.

Quantity is one check. Confirm feasibility, materials, packaging, price and other project conditions separately in the quotation.

Hypothetical quantity examples only. Meeting the quantity threshold does not confirm project feasibility or constitute a quotation.
A group of teddy bears in a stock photograph
Teddy bears in a stock photograph. Source: Unsplash; illustrative image.

Aokuma is a 12,000 sqm factory in Dongguan. This guide separates the finished-product minimum from project-specific material and packaging requirements, explains multi-design orders, and shows how to prepare a quantity plan for a quotation.

Planning a custom plush project? Include your design or reference image, finished size, quantity per design, destination country and target arrival date in your message. Request a project quote.

Related: The complete custom plush manufacturing guide

MOQ at a Glance: The Stack

The finished-product minimum is only one part of a complete specification. List the fabric, decoration, accessories, labels and packaging so any separate sourcing conditions or setup charges can be identified in the quotation. The table below is a preparation checklist, not a set of universal supplier minimums.

ItemConfirmed rule or information to requestBuyer action
Finished plushAokuma: 500 pieces per design, with sizes and colourways counted separatelyList quantities by finished version
FabricAvailability and any special sourcing or colour requirement depend on the specificationIdentify the material and colour reference
Embroidery and accessoriesEach artwork or component change needs to be visible in the briefShow the finished size, position and version
Labels and tagsConfirm artwork, language and any separate print conditionsList each version and its quantity
Retail packagingConfirm box or bag specification, artwork and packing planSeparate shared packaging from per-design variants

What Is the Minimum Order Quantity for Custom Plush Toys?

Aokuma’s standard minimum is 500 pieces per design, with sizes and colourways counted separately. Other suppliers and production models may use different quantity rules. Check the written terms for the exact product rather than treating a search result headline as an industry-wide standard.

A service offering a single custom toy may have a different production model and quotation scope from bulk manufacturing. Compare shape customisation, materials, decoration, testing responsibilities, packaging and delivery before deciding whether two offers are equivalent.

Branding an existing plush product and developing a fully custom plush from artwork are also different scopes. Ask which process a quoted minimum covers. A lower advertised number does not establish that the service meets your specification.

Related: Real factory pricing breakdown

Why Do Plush Manufacturers Have a Minimum Order Quantity?

For a project quotation, ask which development, setup and sourcing activities are needed before the production run and how they are charged. Pattern work, decoration preparation, materials and custom components can affect the quote. There is no single fixed cost or material minimum that can be assigned to every plush design without its specification.

The amount of fabric needed depends on the actual pattern pieces, material width, layout and production allowances. A retail bolt specification alone does not prove how many finished plush toys a factory can make from it. Request a project-specific assessment rather than using a generic yardage-to-toy conversion.

Fabric planning check: confirm the chosen fabric, usable width, approved pattern, colour requirement and any sourcing minimum in the quotation. Ask how the actual pattern and material choice affect the quotation.

What Are the Hidden Component MOQs Inside a Plush Order?

The fabric, embroidery, components, labels and packaging should each be defined in the specification. Ask which items have project-specific purchasing conditions or setup charges. Their requirements cannot be inferred from the 500-piece finished-product minimum alone.

Rows of green thread cones
Green thread cones in a stock photograph. Source: Unsplash; illustrative image.

Hypothetical example: a total order of 600 pieces split into 300 pink and 300 blue does not meet Aokuma’s standard minimum for either colourway. An order of 600 pieces per colourway would total 1,200 pieces and meet the quantity threshold, subject to review of the remaining specifications.

  • State the quantity for each colourway, not just the total.
  • Identify the required fabric and colour reference for each version.
  • Ask the quotation to show any material sourcing or packaging conditions separately.

If colour matching matters, agree on the physical or named reference and how it will be approved. Do not assume every named colour has the same sourcing minimum, or that a screen image is sufficient for physical colour approval.

Component review: request the actual fabric, decoration, accessory and packaging conditions. List any special sourcing conditions and clarify whether each charge is one-time or per piece.

Related: Complete materials and fabric guide

Can I Split a Plush MOQ Across Multiple Designs or Color Variants?

Aokuma’s minimum is 500 pieces per design. Different sizes or colourways count as separate designs. An order of 1,000 pieces can cover two designs at 500 each; it cannot be split into four designs at 250 each.

For a blind-box series, six designs at 500 each means 3,000 pieces in total; eight designs at 500 each means 4,000. Include a quantity breakdown for every design, size and colourway when requesting a quote.

Related: Design file requirements

What changes should be shown as separate variants?

Make a separate row whenever the finished item changes. At minimum, split the list by character, size and colourway. Also show different heads, expressions, clothing, embroidered artwork, attachments and accessories so the quotation does not depend on an unstated assumption.

For size and colourway changes, the standard policy is explicit: each is counted separately. For an apparel-only, embroidery-only or accessory-only variation, submit the exact differences for written review. Do not assume quantities can be combined simply because the fabric body or sewing pattern is shared.

A shared body is useful information for the production review. It does not approve aggregation of all finished variants under one minimum.

Build a quantity matrix before requesting prices

Use a short spreadsheet or numbered list to identify the finished variants and quantities. Give each row a working SKU, even if the retail name has not been decided.

Working SKUCharacter and sizeColour or feature differencesQuantityDecision needed
A-20-BLUECharacter A, 20 cm seated heightBlue body, standard face500Confirm material and quotation
A-20-GREENCharacter A, 20 cm seated heightGreen body, same face250Below standard minimum; revise the quantity or launch fewer variants
A-10-BLUECharacter A, 10 cm body heightBlue body with keychain attachment500Separate size; review the attachment and small-scale details

Illustrative matrix only. The dimensions and quantities are examples, not product specifications or an offer.

Add the packaging version and sample requirement if they differ by row. State whether the height includes ears, a hanging loop or hardware; otherwise two quotes described as “10 cm” may refer to different products.

If your total budget is fixed but the allocation is undecided, say so. A useful request is “Please assess these three versions; we have not decided which to launch first.” An ambiguous request such as “1,500 assorted” leaves the most important quantity question unanswered.

How does MOQ affect a blind-box plush collection?

Start with the quantity of each finished character or colourway, then check the overall assortment. A six-design range at 500 each needs 3,000 pieces; an eight-design range at 500 each needs 4,000. These totals assume equal quantities and that each design is otherwise suitable for quotation.

A rare or secret design needs its own check. A low percentage of a large order can still be below the minimum. The following calculation is a planning tool, not a recommendation to create scarcity or a promise about packing capabilities.

Illustrative example: Suppose a seven-variant collection includes one secret variant intended to make up 5% of all units. In a 5,000-unit order, that variant would account for 250 pieces, below the standard 500-piece minimum. To allocate 500 pieces to a variant representing exactly 5%, the collection would need 10,000 units in total.

The arithmetic is: minimum total for that allocation = variant minimum ÷ intended share. In this example, 500 ÷ 0.05 = 10,000. You must still check every other variant and use whole-unit quantities. A total that works for one rare design may not produce the exact ratios you want for the rest.

After calculating units, ask separately about individual box artwork, outer-case counts, assortment packing and how the specified quantities will be recorded and verified. Producing a given percentage of a character does not, by itself, establish the contents or odds of every retail box or case. Do not print assortment claims until the packing plan and relevant selling requirements have been reviewed.

What’s the Difference Between MOQ and MOV (Minimum Order Value)?

MOQ is a quantity threshold. Minimum order value, if a quotation includes one, is a monetary requirement. A price break is a quoted unit price at a particular quantity and specification. Ask which conditions actually apply; do not infer a minimum order value for Aokuma from a hypothetical industry example.

For comparisons, keep the design, dimensions, materials, decoration and packaging the same across quantity tiers. Identify which charges are one-time, per-piece or per-shipment. Then check whether freight, testing and destination charges are included or separate.

A larger total spend does not by itself override a per-design quantity minimum. Keep quantity and cost checks separate so a more expensive design is not mistaken for permission to order fewer units.

What Are My Options If I’m Below the Standard MOQ?

If your plan is below 500 pieces per design, decide whether you can change the number of launch variants, increase the quantity of the selected design or use a supplier with a production model suited to a smaller run. Aokuma’s standard minimum remains 500 pieces per design.

Planning optionWhat to check
Launch fewer designsFor example, two designs at 500 each meet the standard quantity rule; four at 250 each do not
Stage the rangeQuote the first release separately from future colours and sizes
Review specification and packagingConfirm any effect on the quote without assuming a lower MOQ
Investigate a small-run or one-off serviceVerify its actual quantity rule, customisation scope and terms; do not assume equivalence to bulk manufacturing

Compare total outlay and inventory commitment as well as the unit price. Ordering additional pieces is useful only if the quantity suits your budget and launch plan. Do not treat an unverified future selling forecast as proof that a larger order is the better choice.

Related: Real factory pricing breakdown

How Can You Plan a First Order at Aokuma’s MOQ?

Aokuma’s minimum order is 500 pieces per design. Plan the first run around one design, one size and one colourway before adding variants. Stock fabric colours, simpler accessories and packaging choices can help control the project budget without changing the 500-piece minimum.

Send your artwork, finished size, quantity per design, destination country and required delivery date. We can discuss the specification and prepare a quote for your project.

Does the MOQ Change for Repeat Orders?

Aokuma’s minimum order remains 500 pieces per design for repeat orders. Send the original order details and any changes to the design, size, colour or packaging so we can confirm the quotation and production schedule.

An existing approved sample can provide a reference for the repeat run. Material availability and any requested changes still need to be checked before production.

Frequently Asked Questions

What is Aokuma’s minimum order quantity?

The standard minimum is 500 pieces per design. Different sizes and colourways count separately, each with its own 500-piece minimum.

Why should setup and sourcing be checked?

Ask which development, decoration, material and component activities are required for the specification, and how they are charged. Do not apply a universal fabric or component minimum without a project-specific quotation.

What component requirements belong in the quote?

Identify the fabric, embroidery, accessories, labels, tags and retail packaging. Ask for any separate sourcing condition or setup charge to be stated explicitly.

Can multiple designs share one 500-piece minimum?

No. Two different designs need 500 pieces each, or 1,000 total. Sizes and colourways are also counted separately. List apparel, head, expression and accessory changes for review rather than assuming a shared body permits aggregation.

Is MOQ the same as minimum order value?

MOQ is a quantity threshold. A minimum order value is a monetary condition if the quotation actually includes one. Ask which terms apply; this guide does not establish an Aokuma minimum order value.

What if the planned quantity is below 500 per design?

Consider launching fewer variants, revising the selected quantities or finding a production model suited to a small run. Aokuma’s standard minimum remains 500 pieces per design.

Can a specification change reduce the minimum?

Material, decoration or packing choices may change the quote, but they do not automatically lower Aokuma’s 500-piece minimum. Compare launch plans that meet the per-design quantity rule.

Does the minimum change for a repeat order?

Aokuma’s standard minimum remains 500 pieces per design for repeat orders, with sizes and colourways separate. Confirm the approved version, any requested changes, material availability, current quotation and schedule.

Does a sample order have the same minimum as production?

Sampling and a bulk production order are different stages. A request to develop a sample does not mean you must buy 500 samples, and a sample quotation is not confirmation of the later bulk price.

Aokuma’s standard sample policy is USD 200 per design, up to three revision rounds, and a standard sample lead time of 7–10 working days. The sample fee is refundable at 3,000 units of the same design. Special cases are individually quoted and agreed.

The 3,000-unit refund threshold is not the bulk MOQ. A design ordered at 500 units can meet the standard quantity minimum without meeting the sample-fee refund threshold. Likewise, six different designs at 500 units each total 3,000, but that total does not make every design eligible for the refund.

Confirm the refund arrangements, timing basis and any sample freight, testing, rush or special-component charges in the quotation. Learn how to prepare and review a prototype in our custom plush sample guide.

Conclusion: MOQ Is a Stack, Not a Number

Aokuma’s standard minimum is 500 pieces per design, with sizes and colourways counted separately. Check each finished version, then confirm project-specific materials, accessories, packaging and quotation conditions. A collection total alone cannot establish that every variant meets the minimum.

A few takeaways before you ask for a quote:

  • List every design, size, colourway and quantity.
  • Show changes in heads, clothing, embroidery and accessories for review.
  • Ask the quotation to identify any additional component or packaging conditions.
  • Keep MOQ, sample-fee refund eligibility and total project cost separate.
  • Use the confirmed specification and quotation to plan the order; do not assume a lower minimum for repeat orders.

Tell us your design, finished size, quantity per design, destination country and required delivery date. Aokuma’s minimum order is 500 pieces per design. Include any fabric, colour or packaging requirements so we can assess your project and prepare a quote.

Get a no-pressure factory-direct quote from Aokumatoy →

Related: Real factory pricing breakdown

Related: The complete custom plush manufacturing guide

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